Project Seed Coffee | Kickstarter Campaign Support

Kickstarter Campaign Marketing Strategy and Results

Video storytelling and content creation supporting a community-funded café relocation $19,140 raised from a community-driven campaign.

Iced ube latte with pandan cold foam from Project Seed Coffee

Overview:

I partnered with Project Seed Coffee to support their Kickstarter campaign through video production and visual storytelling. My role focused on creating the campaign’s announcement video and supporting content to help introduce the story and build early awareness. 

Watch Campaign Video

The Challenge 

The campaign relied on strong storytelling and community engagement to fund a café relocation. The goal was to create content that clearly communicated the brand’s story and resonated with both existing supporters and new audiences. 

My Role 

• Video Production  

• Video Editing  

• Social Content Creation  

• Brand Storytelling  

Approach 

I focused on creating a strong launch moment through video.

The goal was to introduce the campaign with a clear, emotional narrative that could be shared across platforms and support early awareness alongside broader community and partner efforts. 

Execution 

• Filmed and edited the Kickstarter announcement video  

• Produced supporting content for social media  

• Delivered visual assets for campaign promotion  

Results: $19,140 raised!

The campaign successfully reached its funding goal through a combination of community support, partnerships, and multi-channel promotion. My work contributed to the campaign’s launch and early awareness. 

This project highlights my ability to create story-driven content that supports real business outcomes and community engagement.

Explore more marketing case studies in my portfolio to see how I approach content, campaigns, and performance across industries.