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Luxury Handbag Event Campaign
Project type
Strategy, content production, Google Ads, email marketing, vendor collaboration
Date
April 2026
Role
Digital Marketing Manager
Tools
Shopify, Google Ads, Meta Ads, Canva, video editing software
A 3-week, multi-channel campaign designed to drive in-store traffic for a luxury handbag event.
Result: $11,641 in revenue and a fully executed campaign across paid ads, social, email, and web.
I led and executed a full-scale, multi-channel luxury retail event campaign on a 3-week timeline, managing strategy through execution across Google Ads, paid and organic social, email marketing, and a custom event landing page.
I directed the full creative process, including photoshoot production, video editing, content calendar development, copywriting, and vendor collaboration for a designer handbag trunk show.
