Digital Marketing, Storytelling, and Creative Direction
I build campaigns and content that connect people to brands, turning ideas into engagement, growth, and real-world results.
From luxury retail campaigns to community-driven projects and original creative work.
Marketing Projects
A collection of campaigns, creative projects, and real-world marketing experiences that connect storytelling with measurable results. From luxury retail campaigns to community-driven initiatives and original brand concepts, each project reflects a full-funnel approach, building awareness, driving engagement, and translating digital strategy into real-world outcomes.
3-week multi-channel campaign across paid and organic channels, generating $11K+ in event revenue and driving measurable in-store conversions.
An ongoing creative series blending food, storytelling, and watercolor design, documenting recipes and moments through hand-crafted visual content.
Pop-Up Bakery
A series of community-driven bakery pop-ups promoted through social media and grassroots marketing, generating $4K+ in revenue and attracting 50–90 attendees per event.
A story-driven campaign positioning estate jewelry as rare and one-of-a-kind, driving high engagement, traffic, and in-store buying intent.
A one-year case study on growing a luxury retail brand through integrated digital marketing, including social media, paid campaigns, email, SEO, and e-commerce strategy.
Shoe and Jewelry
Fashion Show
A cross-collaboration campaign highlighting my role in coordinating creative direction, photography, copywriting, email newsletters, social media, and event setup for a local boutique and fine jewelry fashion show.
A focused seasonal campaign combining social, email, and paid media, resulting in 8 of 10 featured products sold.
Supported a community-driven Kickstarter campaign through video production and storytelling, contributing to a fully funded café relocation that raised $19,140.
A local partnership campaign that helped grow a ticketed boutique crawl from one ticket sale the previous year to 12 seats sold through landing page strategy, paid ads, video storytelling, and in-person collaboration with partner businesses.