Small Boutique Crawl

Local Partnership Marketing, Ticket Sales & Event Campaign Execution

Project Overview

The Small Boutique Crawl was a ticketed local shopping event hosted by Hauser’s Jewelers in collaboration with partner boutiques. The event had been attempted the year before with very limited results, generating only one ticket sale. For this campaign, I helped rebuild the marketing approach to create stronger interest, clearer visuals, and a more intentional path to ticket sales.

Instead of relying only on personal networks or basic event promotion, I helped turn the crawl into a visual, story-driven campaign. The goal was to make the event feel fun, exclusive, and worth planning for, while still keeping most of the stops a surprise to build curiosity and anticipation.

My Role

For this campaign, I supported both the creative strategy and hands-on execution across web, social, email, paid ads, and in-person collaboration.

Partnership & On-Site Collaboration

I met in person with partnering businesses to better understand the event experience and capture visuals that helped customers imagine what the crawl would feel like. To maintain a sense of mystery, we only revealed one store location in the promotional content while keeping the rest of the stops secret and hyped.

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Landing Page & Ticket Sales Setup

I created the event landing page using the graphic direction provided by my boss and helped implement the ticket sales pathway. The page gave customers a clear place to learn about the event, understand the value, and take action.

Creative Direction & Video Production

I planned and filmed two separate shoot days over the course of two weeks. I directed the host through voiceovers, on-camera moments, and crawl-style video content that made the viewer feel like they were part of the experience. The content was created on a tight timeline, edited quickly, and published strategically to support ticket sales.

Copywriting, Social Media & Paid Ads

I wrote promotional copy, created social media posts, edited videos, and built paid ads optimized for landing page views. The campaign focused on one clear action: encouraging viewers to visit the event page and book their seat.

Event Support

In addition to the digital campaign, I supported the event through planning, promotion, and day-of content coverage. This helped connect the online campaign with the in-person customer experience.

Campaign Results

The campaign successfully increased event interest and ticket sales compared to the previous year.

Metric	Result
Tickets Sold	12 seats
Previous Year Ticket Sales	1 ticket
Landing Page Views from Paid Ads	523
Website Visits to Event Page	634+
Cost per Landing Page View	$0.28
Link Clicks	393
CTR	2.51%
Views	18.3K
Video Plays	11.7K
ThruPlays	1.4K
Post Engagements	5.6K

What Made This Campaign Work

This event performed well because the marketing matched the goal. Instead of optimizing only for awareness, the campaign was built around action.

The event had a clear value proposition: a structured, ticketed shopping experience hosted by a trusted local jeweler. The landing page gave customers a direct next step, while the social content helped show the personality, excitement, and local-business feel behind the event.

The audience also aligned closely with Hauser’s customer base, with women making up nearly 80% of the paid audience. The strongest age segments were 45–54, 55–64, and 65+, which aligned well with a planned, ticketed shopping outing.

Key Takeaway

The Small Boutique Crawl showed how stronger creative direction, local collaboration, landing page strategy, and paid traffic can turn a low-performing event into a successful ticketed experience.

By meeting with partners in person, filming with the host, creating visual storytelling, building a clear event page, and optimizing ads for traffic, I helped create a campaign that moved beyond awareness and encouraged real customer action.