Shoe Fashion Show Collaboration
- May 26
- 2 min read
Local Boutique Partnership, Event Marketing & Creative Execution
Project Overview
The Shoe Fashion Show was a collaborative in-store event that brought together fashion, fine jewelry, and local retail partners. The event guests to enjoy “a night of sparkle and style,” featuring shoes from a local boutique paired with jewelry styling from Hauser’s Jewelers.
This campaign allowed me to support a cross-business partnership from both the creative and execution side. I worked closely with Hauser’s leadership, the boutique’s representative, the boutique owner, and a brand ambassador to help bring the event concept to life through photography, copywriting, email marketing, social media, and in-person event support.
My Role
For this campaign, I helped lead the creative marketing execution across multiple touchpoints. My responsibilities included:
Creative Direction & Photography
I visited the partner boutique in person to meet with their representative, understand the store environment, and capture marketing content that reflected both brands. I planned and executed the photography for the campaign, focusing on the connection between shoes, jewelry, styling, and the overall event experience.
Cross-Collaboration & Communication
This event required coordination between multiple voices, including my boss, the boutique owner, the boutique representative, and the brand ambassador. I helped translate the shared vision into actionable marketing materials while keeping the creative direction aligned with Hauser’s luxury-brand standards.
Copywriting & Graphic Design
I created promotional copy and campaign graphics that positioned the event as stylish, elevated, and community-driven. The messaging focused on inviting customers into a special shopping experience, rather than simply announcing an event.
Email Marketing
I supported the event through three email newsletters in the weeks leading up to the show. These emails helped build awareness, explain the collaboration, and invite Hauser’s customers to attend.
Social Media & Media Execution
I developed social media content to promote the event across Hauser’s platforms, including visual posts and paid/boosted content. The campaign generated strong awareness and video view volume, reaching thousands of local viewers.
Event Support
In addition to the digital campaign, I assisted with in-person event setup, helping ensure the physical presentation matched the polished, collaborative vision promoted online.
Campaign Results
The paid campaign was optimized for video views and generated strong awareness.
Performance highlights:
Metric | Result |
Views | ~28.5K |
Video Plays | ~16.2K |
ThruPlays | ~5.6K |
Cost per ThruPlay | ~$0.02 |
3-Second Views | ~10.8K |
Link Clicks | 22 |
Average Watch Time | ~7 seconds |
The campaign performed efficiently for awareness, especially in terms of cost per completed view. However, the results also showed that high view volume does not always translate into attendance when the campaign objective is optimized for passive viewing rather than action.
Key Takeaway
This project strengthened my experience in collaborative event marketing, especially with local business partnerships. I was able to help connect two brands through visual storytelling, in-person communication, email marketing, social media, and event support.
The biggest strategic learning was that awareness-based campaigns are useful for visibility, but attendance-driven events need stronger experiential storytelling, clearer urgency, and optimization toward action, such as profile visits, landing page views, or event responses.
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